SUBJECT: List Management Secrets Lesson 7 of 31: Methods of List Maintenance

Hi {!firstname_fix},

The e-zine, or newsletter, is a list of people
that you gather, and send information related to
your target market on a weekly, bi-weekly,
fortnightly or monthly basis. The idea is the
useful content that you send them will have them
want to keep reading and open your mail each
time, keeping your response rates and read rates
high.


Ok so here we have it. The staple of most online
marketers before they hit is big, and sometimes
even after, the well-known e-zine list. I'm sure
you'll already know from reading the intro here
that this method in itself can actually become a
lot of work. Now don't get me wrong, I'm not
afraid of work, obviously, seeing as I'm sitting
here writing a half million word report spread
over 15 manuals, but when it gets to a particular
point, it may not be prudent for you to run an
e-zine anymore. This however is a good place to
start if you have the time.


Expect to have to present an issue of your e-zine
every week or two weeks and avoid leaving long,
long gaps in between mailings, otherwise, quite
simply people will forget you. This is a great
place to start if you're starting out, for the
simple reason people like free info, and it's so
much easier to get people to subscribe to this
type of list compared to others, even when
there's freebies involved. Of course, you will
have to know a lot about your field of expertise
to present regular useful issues, or even pull in
outside articles from publishers to use as
content.

The catch is you'll have to be on top of things,
and it does take some time to come up with good
content for issues. The up side to this is people
will be waiting for your e-zine.

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